As a Marketing Manager responsible for a team, you’ll always ask yourself, “how do I build great team spirit?” If you’re familiar with Tuckman’s Team Development Model, you might also ask yourself, “how can I get out of this storming phase (as quick as possible!)?” There’s nothing worse than having a storming problem when team members view themselves as individuals rather than part of your team. This is especially true in marketing, where we all aspire to manage, or be part of, a high-performing creative team growing sales and revenue for our business. Today I recommend that any marketing professional who wants to get ahead in management should adopt agile marketing and bring about that necessary strong team spirit to ensure that marketing remains fun!
It’s not always easy to decide what to outsource. You know you’ll save money if you assume as many business responsibilities as possible. However, you also want to maintain a healthy work/life balance.There’s no hard-and-fast rule about what’s best to outsource. There are, however, certain services that are generally best left delegated to others. Here are five services that it’s OK to outsource.
I’ve never been able to think about marketing without automatically thinking “Marketing AND Sales”. Have you worked in a business where there’s a rocky relationship between Marketing and Sales? If these two teams are out-of-sync, as a marketing manager, you’ll suffer and so will revenues and business growth. So, let’s look at this vital relationship and I’ll explain why, in my experience, agile marketing solves most relationship problems and will allow both teams to contribute successfully and operate as one collaborative team. If you missed the first blog of this series, check out why your marketing team needs agile now!
When there’s a product launch on the horizon, Marketers get pulled in multiple directions. We’re thrown into being creative with new product marketing ideas while using creative thinking to re-prioritise existing team tasks. I managed product launches in a previous role and it became more challenging as the product and the marketing team grew. Having previously adopted agile marketing, I’m glad I had a trusted project management tool to help battle the product marketing communication problems within a large multi-site team. If you’re now wondering what agile marketing is all about, first read why your marketing team needs agile now! If you want to know how agile marketing helps you ace product launches, read on.
A couple of weeks ago Dave and I went to the Content Marketing Academy in Edinburgh. Hosted by Chris Marr, this is the only content marketing workshop in Scotland and with all the hype, it was set to be an interesting two days. With speakers from all over the UK and a special workshop from Marcus Sheridan, it was more than interesting – it was a wealth of truly inspiring information. Here’s a rundown of the key moments and takeaways from Marcus’ workshop on the Thursday afternoon…
Once you start to realize that marketing has less to do with selling a product and more to do with building customer relationships, the process becomes much easier. The trick is to then position your business entity as a relatable personality.
Why? It creates a competitive edge that others will find difficult to replicate and it fosters brand loyalty in a way few strategies can. As always, honesty is the best policy.